1 in 10 women live with a hormonal imbalance
This is for every one of them. A beauty brand that sees you, hears you, and was made for you. We’re JOY-C, the first makeup-skin-care that treats your PCOS symptoms with a targeted ingredient approach specially formulated to correct, repair, and revive. JOY-C isn’t just makeup, it’s care, confidence, and compassion for skin that’s been through it. Born from the real struggles of living with PCOS, our products are made to work with your skin, not against it. They’re clean, gentle, and infused with ingredients that support hormonal balance, rather than triggering it. We’re here to take the fear out of beauty. No more holding back. No more breakouts from products that weren’t made for you. Just makeup that helps you feel good in your skin because you deserve that joy, every single day. We create every formula with purpose, science, and heart.
This project is my senior capstone and holds a very special place in my heart, and I am hoping to one day develop it.
From Me to We
What began as one woman’s search for PCOS-safe makeup became a community-first beauty movement. JOY-C was born out of frustration, but built with purpose. Our products are crafted to support hormonal skin with ingredients that correct, repair, and revive, without ever compromising joy.

















JOY-C was built with heart, but it came to life thanks to this incredible team. Each person brought their spark of creativity, purpose, and joy. Working together wasn’t just productive, it was a joy. Thank you for all your time and dedication
Graphic Designers
Eliza Garcia
Ana Cunillera
Industrial Designer
Paulina Merik
Photographers
Akira Zarate
Kiera Joy
Co-Creative Director
Laura Velez
Models
Laura Velez
Taylor Terry
Norah Gibson
Katie Harding
Valentina De Ponte
Caitlyn Miller
Tithhii
Juliet Clay
Galia Braun
Sophia Pates
Noa Bejar
Natalia Avella
Producer:
Meredith Winicki
Producer Assistant:
Julia Marzocca
Director of Photography:
Devin Vahl
Mentors:
Dominica Baird
Robin Albin