1 in 10 women live with a hormonal imbalance

This is for every one of them. A beauty brand that sees you, hears you, and was made for you. We’re JOY-C, the first makeup-skin-care that treats your PCOS symptoms with a targeted ingredient approach specially formulated to correct, repair, and revive. JOY-C isn’t just makeup, it’s care, confidence, and compassion for skin that’s been through it. Born from the real struggles of living with PCOS, our products are made to work with your skin, not against it. They’re clean, gentle, and infused with ingredients that support hormonal balance, rather than triggering it. We’re here to take the fear out of beauty. No more holding back. No more breakouts from products that weren’t made for you. Just makeup that helps you feel good in your skin because you deserve that joy, every single day. We create every formula with purpose, science, and heart.

This project is my senior capstone and holds a very special place in my heart, and I am hoping to one day develop it.

From Me to We

What began as one woman’s search for PCOS-safe makeup became a community-first beauty movement. JOY-C was born out of frustration, but built with purpose. Our products are crafted to support hormonal skin with ingredients that correct, repair, and revive, without ever compromising joy.

JOY-C was built with heart, but it came to life thanks to this incredible team. Each person brought their spark of creativity, purpose, and joy. Working together wasn’t just productive, it was a joy. Thank you for all your time and dedication

Graphic Designers

Eliza Garcia

Ana Cunillera

Industrial Designer

Paulina Merik

Photographers

Akira Zarate

Kiera Joy

Co-Creative Director

Laura Velez

Models

Laura Velez

Taylor Terry

Norah Gibson

Katie Harding

Valentina De Ponte

Caitlyn Miller

Tithhii

Juliet Clay

Galia Braun

Sophia Pates

Noa Bejar

Natalia Avella

Producer:

Meredith Winicki

Producer Assistant:

Julia Marzocca

Director of Photography:

Devin Vahl

Mentors:

Dominica Baird

Robin Albin

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